A $105 million deal has been struck between Trump Media & Technology Group, Yorkville Acquisition Corp., and Crypto.com to acquire 684.4 million Cro Crypto (CRO) tokens at about $0.153 each. The purchase amounts to roughly 2% of the token’s circulating supply and will be placed in institutional custody.
Devin Nunes, chief executive of Trump Media, called the purchase a statement of confidence in CRO’s role as a payment token.
“We’re convinced that CRO has tremendous potential to spread widely as a versatile utility token and a superior form of safe, fast payment and money transfer,” he said.
Crypto.com’s Kris Marszalek added that it marks “the first of many steps to driving utility and value for CRO and the Cronos blockchain.”
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Trump Media plans to bring CRO into its Truth Social and Truth+ platforms, rolling out a rewards system through Crypto.com’s wallet that could make the token a core payments channel inside its ecosystem.
To formalize the strategy, the companies formed Trump Media Group CRO Strategy, Inc., which will merge with a SPAC and function as a Digital Asset Treasury.
All of this comes amid corporate adoption of crypto treasuries. According to Architect Partners, U.S.-listed firms have already announced $133 billion in purchases this year, compared with $82 billion in 2024. It’s a sign of Wall Street’s accelerating appetite for exposure to blockchain.
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What the Trump Media Deal Means for Cronos Investors
Corporate treasuries are increasingly investing in crypto, shifting their balance sheets into Bitcoin and even smaller altcoins. Cronos now enters that mix with the added weight of the Trump family and pro-crypto policy momentum.
The total value is locked, and the price action remains strong, but whale selling is still happening in spades. If the strategy holds, Cronos could move from a mid-tier blockchain into a broader payments network with political backing.
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Key Takeaways
Trump Media & Technology Group has agreed with Crypto.com to acquire 684.4 million Cro Crypto (CRO) tokens.
Corporate treasuries are moving deeper into crypto, shifting balance sheets into Bitcoin and even smaller altcoins.
The post Trump Media and Crypto.com Bet Big on Cro Crypto as Digital Asset Treasuries Boom appeared first on 99Bitcoins.
